Published by admin on 16 Oct 2009 at 10:30 am
Creating a Facebook Page for your Business
Here are some quick stats about facebook that should be interesting to business owners.
o Last month Facebook hit 300 million users
o An average of 250,000 new users join everyday
o About 34% work as professionals, sales, executives, educators or are in technical careers.
o The fastest growing demographic on Facebook consists of users 25 and older
If you decide to build a Facebook page for your business here are some tips that are important for establishing your Facebook presence.
Create a profile that is interesting
Upload a lot of photos. Photos help fans connect with your company on an emotional level. Your pictures can include your logo, pictures of your best selling products, company events, ads, employees, and etc.
Make sure your business description is unique and compelling. A dull description may not appeal to many fans. Stand out above your competition and other businesses. Intrigue potential fans to want to become a fan of your business.
Add links, videos, and notes pages. The more information you have listed the more appealing you will be to your fans and will increase the interaction on your page.
Continue to grow your fan base
You can start by befriending people you know. But keep these friends professional since this facebook page directly relates to your business.
Search on facebook to find more friends. Facebook can help you find more friends through your existing email contacts. Then search on keywords related to your business to find potential new friends that may be interested in your business.
Join groups that are related to your business. You can do a Facebook search by industry, location and company name. If there aren’t any groups in your industry start one.
Develop your presence
Join wall for forum discussions. Comment on other walls. This will help you establish your identity and visibility.
Make your wall interesting. Update frequently with promotions, events, surveys or ask for feedback on your products or services.
Post comments/quetions on your wall that will get a discussion going with your fans. For example “Who do you think will make it to the Super Bowl?”
Syndicate
Wherever possible link back to your website. Sometimes your facebook page may get more views than your website so it’s important to link it back to your website whenever possible.
Link your Facebook page to other social networking sites like your Twitter, LinkedIn, etc.
Add a Facebook fan box to your website. When people click on your fan book they will automatically become a fan without having to log in to Facebook
